Hey friend, I wanted to share a little about how I hit six figures this year as a Washington elopement photographer. I know it sounds wild, but trust me, if I can do it, so can you. Here’s how I made it happen!
1. SEO: Getting Found Online
I didn’t always know much about SEO, but learning it was a game-changer. By optimizing my website with the right keywords like “Washington Elopement Photographer” and writing helpful blog posts, I started showing up in Google searches. It took time, but it brought in consistent traffic.
Pro tip: Don’t forget about local SEO! Make sure your Google My Business is updated with reviews, photos, and your contact info. It really helps you show up for local searches.
2. Google Ads: Immediate Visibility
While SEO was great for the long run, Google Ads gave me a boost right away. I targeted specific search terms like “best elopement photographer in Washington” seattle wedding photographer and “PNW intimate weddings.” It helped me reach couples who were already looking for someone like me.
I didn’t go crazy with the budget—just started small and increased it as I saw what worked.
3. Word of Mouth: Happy Clients Do the Work for You
This is where it gets real: happy clients are the best marketing. I made sure every couple had an amazing experience. From the initial consultation to the wedding day, I was there to make sure they felt stress-free and ready to enjoy their day. They loved their photos, and many referred me to their friends, which led to more bookings.
Always encourage reviews and testimonials. It makes a huge difference!
4. Bringing It All Together
It wasn’t just about SEO, ads, or word of mouth—it was about streamlining my workflow and making my business efficient. I raised my prices as demand increased and started outsourcing some tasks like editing to save time.
But honestly? The key is just sticking with it. Stay consistent, keep learning, and have fun with it. You’ve got this!